PUBG announces return to India: New game, $100 million investment

PUBG Mobile will make its return to India in a new avatar, parent company PUBG Corporation said on Thursday. TechCrunch reported last week that the South Korean gaming firm was plotting its return to the world’s second largest internet market two months after its marquee title was banned by the country.

Additionally, the company said it plans to make investment worth $100 million in India, one of the largest markets of PUBG Mobile, to cultivate the local video game, esports, entertainment, and IT industries ecosystems. “Thanks to overwhelming community enthusiasm for PUBG esports in India, the company also plans to make investments by hosting India-exclusive esports events, which will feature the biggest tournaments, the largest prize pools, and the best tournament productions,” it said in a statement, adding that it also plans to hire over 100 employees in the country.

The company did not share exactly when the new game, which it says has been specially created for India, would release.

New Delhi has banned over 200 apps with links to China — including PUBG Mobile and TikTok — in recent months over cybersecurity concerns. To allay concerns of the Indian government, PUBG Mobile has cut ties with Chinese internet giant, Tencent, which is its publisher in many markets, in India. The company last week announced that it had inked a global deal with Microsoft to move all PUBG Mobile data — as well as data from its other properties — to Azure.

In a statement on Thursday, PUBG Corporation said, “privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.”

Prior to the ban in early September, PUBG Mobile had amassed over 50 million monthly active users in India, more than any other mobile game in the country. It helped establish an entire ecosystem of esports organisations and even a cottage industry of streamers that made the most of its spectator sport-friendly gameplay, said Rishi Alwani, a long-time analyst of Indian gaming market and publisher of news outlet The Mako Reactor.

PUBG Corporation’s move today could also set a precedence for other impacted apps to chart their returns to the country. One thing that remains unclear for now is whether the Indian government has approved PUBG Corporation’s move.

Not surprising to see PUBG Corp take this route.

PUBG Mobile was the #1 grossing mobile game in India, and its ban was felt by both the developers and players.

This new custom version will aim to satisfy regulators, but it remains to be seen if this will be enough. https://t.co/uQDc2qK5B5

— Daniel Ahmad (@ZhugeEX) November 12, 2020

from Microsoft – TechCrunch https://techcrunch.com/2020/11/12/pubg-mobile-announces-return-to-india-new-game-100-million-investment/

Ring doorbells recalled over fire threat

Amazon-owned Ring devices have long been under scrutiny of privacy advocates. Now the brand is dealing with another issue entirely, as the U.S. Consumer Product Safety Commission (CPSC) has posted a recall notice for its second-generation doorbell. Some 350,00 units in the U.S. and 8,700 in Canada are being recalled over fire and burn concerns. The devices were on sale through Amazon’s sites and retail locations.

The recall comes in the wake of 23 reports of fire and eight reports of minor burns related to the model. According to the CPSC, the issue relates specifically to the use of incorrect screws during the smart doorbell’s installation. Ring says the issue should not impact users, so long as they only use the screws included with the system. Incorrect use, on the other hand, could directly damage the doorbell’s battery, leading to the aforementioned issue, which, in turn, can cause bodily harm or property damage.

The commission’s site lists the specific details for units impacted by the news and adds that Amazon is voluntarily conducting the recall. Per the CPSC, “Consumers should immediately stop installing the recalled video doorbells and contact Ring for revised installation instructions.”

After purchasing Ring in 2018, the brand has been a source of controversy for both privacy and security concerns. In September, the company promised to add end-to-end encryption for videos captured with the devices.

Ring to offer opt-in end-to-end encryption for videos beginning later this year

from Amazon – TechCrunch https://techcrunch.com/2020/11/11/ring-doorbells-recalled-over-fire-threat/

Amazon’s new ‘Care Hub’ lets Alexa owners keep tabs on aging family members

Amazon today announced a set of new features aimed at making its Alexa devices more useful to aging adults. With the launch of “Care Hub,” an added option in the Alexa mobile app, family members can keep an eye on older parents and loved ones, with their permission, in order to receive general information about their activities and to be alerted if the loved one has called out for help.

The idea behind Care Hub, the company explains, is to offer reassurance to family members concerned about an elderly member’s well-being, while also allowing those family members to maintain some independence.

This is not a novel use case for Alexa devices. Already, the devices are being used in senior living centers and other care facilities, by way of third-party providers.

Amazon stresses that while family members will be able to keep an eye on their loved ones’ Alexa use, it will respect their privacy by not offering specific information. For example, while a family member may be able to see that their parent had played music, it won’t say what song was played. Insted, all activity is displayed by category.

In addition, users will be able to configure alerts if there’s no activity or when the first interaction with the device occurs on a daily basis.

And if the loved one calls for help, the family member designated as the emergency contact can drop in on them through the Care Hub or contact emergency services.

Image Credits: Amazon

These new features are double-opt in, meaning that both the family member and their loved one need to first establish a connection between their Alexa accounts through an invitation process. This is begun through the new Care Hub feature in the Alexa app, then confirmed via text message or email.

That may seem like a reasonable amount of privacy protection, but in reality, many older adults either struggle with or tend to avoid technology. Even things seemingly simple — like using a smartphone, email or texting — can sometimes be a challenge.

That means there are scenarios where a family member could set up the Care Hub system by accessing the other person’s accounts without their knowledge or by inventing an email that becomes “the parent’s email” just for this purpose.

Alternately, they could just mislead mom or dad by saying they are helping them set up the new Alexa device, and —  oh, can I borrow your phone to confirm something for the setup? (Or some other such deception.)

A more appropriate option to protect user privacy would be to have Alexa periodically ask the loved one if they were still okay with the Care Hub monitoring option being enabled, and to alert the loved one via the Alexa mobile app that a monitoring option was still turned on.

Of course, there may certainly be older adults who appreciate the ability to be connected to family in this way, especially if they are located at a distance from their family or are feeling isolated due to the coronavirus pandemic and social distancing requirements that’s keeping family members from being able to visit.

Amazon says Care Hub is rolling out in the U.S. The company notes it will learn from customer feedback to expand the feature set over time.

from Amazon – TechCrunch https://techcrunch.com/2020/11/11/amazons-new-care-hub-lets-alexa-owners-keep-tabs-on-aging-family-members/

Second cousins

Being smart often has little to do with being persuasive.

And yet we often assume that one leads to the other.

We spend years and years educating people to do well on tests in the belief that this will make them smart.

And we assume that they’ll figure out the persuasive stuff on their own.

We conflate the two on a regular basis, assuming that charisma or followers or influence is somehow aligned with insight, foresight, and learning.

The good news is that being persuasive is a skill. If you’re smart, we’ll all benefit if you’ll also invest the effort to find a way to lead.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/638606236/0/sethsblog~Second-cousins/

Josh.ai launches a ‘nearly invisible’ Amazon Echo competitor that’s the size of a coin

In the past several weeks we’ve seen refreshes and product expansions from about every facet of the smart home virtual assistant world. Apple launched the HomePod Mini, Google offered a long-overdue refresh of the Google Home, and Amazon found even more speaker shapes to shove Alexa into.

Today, we’re getting an addition from a startup competitor. Josh.ai has aimed to build out a niche in the space by building a smart assistant product that’s designed to be professionally installed alongside other smart home wares and they announced a new product this afternoon.

The device, Josh Nano, fully buys into a more luxury home-focused niche with a low-profile device that appears to be a little bit bigger than a half-dollar, though the bulk of the device is embedded into the wall itself and wired back to a central unit via power-over-ethernet. The device bundles a set of four microphones eschewing any onboard speaker, instead opting to integrate directly with a user’s at-home sound system. Josh boasts compatibility with most major AV receiver manufacturers in addition to partnerships with companies like Sonos. There isn’t much else to the device, a light for visual feedback, a multi-purpose touch sensor, and a physical switch to cut power to the onboard microphones in case users want extra peace of mind.

Image via Josh.ai

The aim of the new hardware is to hide the smart features of a home and move away from industry standard touch screen hubs with dated interfaces. By stripping down a smart home product to its essential feature, Josh.ai hopes it can push more users to buy in more fully with confidence that subsequent hardware releases won’t render their devices outdated and ugly. The startup is taking pre-orders for the device (available in black and white color options) now and hopes to start shipping early next year.

Powering these devices is a product the company calls Josh Core, a small server which basically acts as a hub for everything Josh talks to in a user’s home, ensuring that interactions between smart home devices can occur locally, minimizing external requests. The startup will also continue selling its previously released Josh Micro which integrates a dedicated speaker into the wall-mounted hardware.

Though Josh.ai partners directly with professional installers on the hardware, the startup has been scaling as a software business, offering consumers a license to their technology on an annual, 5-year or lifetime basis. The price of that license also differs depending on what size home they are working with, with “small” rollouts being classified as homes with fewer than 15 rooms. In terms of hardware costs, Josh.ai says that pricing varies but for most jobs, the average cost for users works out to be something like $500 per room.

Massive tech companies naturally design their products for massive audiences. For startups like Josh.ai this fact provides an in-road to design products that aren’t built for the common needs of a billion users. In fact, the selling point for plenty of their customers comes largely from the fact that they aren’t buying devices from Google, Amazon or Apple and hard-wiring microphones that feed back to them inside their home.

Though 95% of the startup’s business today focuses on residential, going forward, the company is also interested in scaling how their tech can be used in commercial scenarios like conference rooms or even elevators, the startup tells me.

Smart home startup Josh.ai raises $11 million to offer a home assistant alternative to Alexa

from Amazon – TechCrunch https://techcrunch.com/2020/11/10/josh-ai-launches-a-nearly-invisible-amazon-echo-competitor-thats-the-size-of-a-coin/

Why I left edtech and got into gaming

Darshan Somashekar Contributor

Darshan Somashekar co-founded drop.io (acquired by Facebook), Imagine Easy Solutions (acquired by Chegg) and is currently co-founder of gaming platform Solitaired and a venture partner at TMV.

Now that COVID-19 has accelerated the adoption of digital education tools, edtech has become one of the hottest areas of investment.

As someone who has been in edtech for nearly 20 years, this sounds like the precise moment to capitalize on all the newfound interest. Which is why what I’m about to say might be surprising: I’m leaving edtech for the world of gaming with my new company, Solitaired.

I first got into edtech in high school, when a friend and I founded EasyBib, a website that helped students cite sources for their papers. At the time, we were just students who felt there had to be a better way than formatting tedious citations for research papers by hand. But as we dove into the business further, we realized there was a lot to like about bibliographies and education technology in general.

For one, the education market is large. There are more than 56 million K-16 students in the U.S., and over 1.3 billion globally. Federal, state and local governments spend an aggregate of 5% of GDP on education, and that doesn’t even include what students and parents spend on content and technology.

Secondly, it’s structured. Students generally all go through the same curriculum together. That means most students have the same problem in the same way; if you solve a problem for one group of users, you’ve probably solved it for most users.

The citation problem was just like that. When we sold our company to Chegg, we were already reaching four out of five students that needed bibliographies, or over 30 million students in the U.S. Edtech companies that help students with math, chemistry, homework help, tutoring and other curricular needs can build massive audiences quickly.

Edtech that’s part of the curriculum also has high engagement. EasyBib users stayed on our site for nearly ten minutes per session, creating one citation after another for their bibliographies. For direct-to-consumer edtech companies that are ad and subscription driven, this behavior creates many monetization opportunities.

While we grew fast, our endemic market opportunity was limited. Why? The strengths of edtech can also be its downsides, especially for a startup. On the user growth front, we focused on school relationships, marketing and SEO. But once we reached four out of every five students in the U.S., there wasn’t much more room to grow.

To increase engagement even further, we tried a number of things: encouraging more citation creation, adding research and note-taking features and building a Chrome extension to be more ever-present in the user’s research journey. Those efforts fell short too. Ultimately, the school calendar dictated how often students needed to use us, and we were constrained by the number of research papers teachers assigned.

These challenges can certainly be overcome. But as a startup, we had to decide if we wanted to pursue adjacencies and expansions ourselves. Ultimately, this realization was one of the reasons we decided to sell our company to Chegg, which had a wider user base and product synergies that we couldn’t achieve on our own. As anyone who follows Chegg might know, they’ve been very successful in accelerating the edtech digital transformation.

When we began thinking about our second business, we had these lessons in the back of our mind. That’s when we discovered gaming.

from Microsoft – TechCrunch https://techcrunch.com/2020/11/10/why-i-left-edtech-and-got-into-gaming/

Why I left edtech and got into gaming

Darshan Somashekar Contributor

Darshan Somashekar co-founded drop.io (acquired by Facebook), Imagine Easy Solutions (acquired by Chegg) and is currently co-founder of gaming platform Solitaired and a venture partner at TMV.

Now that COVID-19 has accelerated the adoption of digital education tools, edtech has become one of the hottest areas of investment.

As someone who has been in edtech for nearly 20 years, this sounds like the precise moment to capitalize on all the newfound interest. Which is why what I’m about to say might be surprising: I’m leaving edtech for the world of gaming with my new company, Solitaired.

I first got into edtech in high school, when a friend and I founded EasyBib, a website that helped students cite sources for their papers. At the time, we were just students who felt there had to be a better way than formatting tedious citations for research papers by hand. But as we dove into the business further, we realized there was a lot to like about bibliographies and education technology in general.

For one, the education market is large. There are more than 56 million K-16 students in the U.S., and over 1.3 billion globally. Federal, state and local governments spend an aggregate of 5% of GDP on education, and that doesn’t even include what students and parents spend on content and technology.

Secondly, it’s structured. Students generally all go through the same curriculum together. That means most students have the same problem in the same way; if you solve a problem for one group of users, you’ve probably solved it for most users.

The citation problem was just like that. When we sold our company to Chegg, we were already reaching four out of five students that needed bibliographies, or over 30 million students in the U.S. Edtech companies that help students with math, chemistry, homework help, tutoring and other curricular needs can build massive audiences quickly.

Edtech that’s part of the curriculum also has high engagement. EasyBib users stayed on our site for nearly ten minutes per session, creating one citation after another for their bibliographies. For direct-to-consumer edtech companies that are ad and subscription driven, this behavior creates many monetization opportunities.

While we grew fast, our endemic market opportunity was limited. Why? The strengths of edtech can also be its downsides, especially for a startup. On the user growth front, we focused on school relationships, marketing and SEO. But once we reached four out of every five students in the U.S., there wasn’t much more room to grow.

To increase engagement even further, we tried a number of things: encouraging more citation creation, adding research and note-taking features and building a Chrome extension to be more ever-present in the user’s research journey. Those efforts fell short too. Ultimately, the school calendar dictated how often students needed to use us, and we were constrained by the number of research papers teachers assigned.

These challenges can certainly be overcome. But as a startup, we had to decide if we wanted to pursue adjacencies and expansions ourselves. Ultimately, this realization was one of the reasons we decided to sell our company to Chegg, which had a wider user base and product synergies that we couldn’t achieve on our own. As anyone who follows Chegg might know, they’ve been very successful in accelerating the edtech digital transformation.

When we began thinking about our second business, we had these lessons in the back of our mind. That’s when we discovered gaming.

from Amazon – TechCrunch https://techcrunch.com/2020/11/10/why-i-left-edtech-and-got-into-gaming/