Thursday, August 31, 2017

Twitch’s new extensions let streamers customize their channel, make money from Amazon sales

 Twitch today is introducing a suite of tools called Twitch Extensions that will allow its streamers to customize their channel pages with interactive features, including polls, leaderboards, tickers, schedules, overlays, and even virtual pets, among other things. Beyond simply personalizing their channel to make it more engaging to fans, the extensions in some cases will help streamers… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/31/twitchs-new-extensions-let-streamers-customize-their-channel-make-money-from-amazon-sales/?ncid=rss

DeepL schools other online translators with clever machine learning

 Tech giants Google, Microsoft, and Facebook are all applying the lessons of machine learning to translation, but a small company called DeepL has outdone them all and raised the bar for the field. Its translation tool is just as quick as the outsized competition, but more accurate and nuanced than any we’ve tried. Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/deepl-schools-other-online-translators-with-clever-machine-learning/?ncid=rss

Microsoft’s new Mixer Create app lets you live stream games from your phone

 Microsoft’s mobile game streaming app Mixer Create is launching out of beta testing today on iOS and Android, allowing gamers to broadcast the games they’re playing right from their phone. This feature works on Android with all games, but is more limited on iOS. On iPhone, select games that have enabled Apple’s ReplayKit functionality will work, the company notes. That… Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/31/microsofts-new-mixer-create-app-lets-you-live-stream-games-from-your-phone/?ncid=rss

Amazon’s noir fantasy series to lands Cara Delevingne in star role

 Amazon has a new fantasy series coming to its streaming service, which is “a fantasy-noir set in a neo-Victorian city,” according to Deadline. All eight episodes of the show, called Carnival Row, were picked up by Amazon, which means it won’t go through the usual pilot process Amazon uses to test much of its Prime Video original programming. That’s probably because… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/31/amazons-noir-fantasy-series-to-lands-cara-delevigne-in-star-role/?ncid=rss

AWS could pay a price for Amazon’s broader ambitions

 When Amazon decided to buy Whole Foods, it seemed straight-forward enough. Huge company sees an opening and spends a ton of cash to gain an edge with a brick and mortar business, but the deal might have had some unintended consequences for AWS, Amazon’s highly successful cloud business. While Amazon has had a huge impact on retail in general, causing upheaval across the entire industry,… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/31/aws-could-pay-a-price-for-amazons-broader-ambitions/?ncid=rss

Amazon adds parental consent to Alexa skills aimed at children, launches first legal kids’ skills

 Amazon today is launching the first Alexa skills specifically aimed at children, which will go live with a new Verified Parental Consent feature in order to operate within the confines of child data protections, like the Children’s Online Privacy Protection Act (COPPA). This move opens the door to larger children’s media brands who have, until now, avoided building apps for… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/31/amazon-adds-parental-consent-to-alexa-skills-aimed-at-children-launches-first-legal-kids-skills/?ncid=rss

Wednesday, August 30, 2017

Crunch Report | Apple Might Be Getting Rid of the Home Button

Apple might be getting rid of the home button, Uber confirms that Dara Khosrowshahi is the new CEO, an Uber investor forgets he isn’t a Roman and Alexa and Cortana make friends. All this on Crunch Report. Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/30/crunch-report-apple-might-be-getting-rid-of-the-home-button/?ncid=rss

Crunch Report | Apple Might Be Getting Rid of the Home Button

Apple might be getting rid of the home button, Uber confirms that Dara Khosrowshahi is the new CEO, an Uber investor forgets he isn’t a Roman and Alexa and Cortana make friends. All this on Crunch Report. Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/30/crunch-report-apple-might-be-getting-rid-of-the-home-button/?ncid=rss

Echo’s messaging service may add support for SMS texts from your own ‘Alexa number’

 Amazon appears to be planning an expansion of Alexa’s existing messaging capabilities to support sending SMS text messages to friends using your Echo device or Alexa app. That means Echo users could then text anyone using voice commands, not only other Echo owners. According to code found in the Amazon Alexa app, there are references to a new type of phone number – referred to… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/30/echos-messaging-service-may-soon-support-sms-texts-from-your-own-alexa-number/?ncid=rss

Dropbox Paper gets document previews and some other small updates

 Dropbox continues to tune its products as it tries to tap a bigger audience within larger companies with some updates today to its collaboration tool Paper, including the ability to preview documents before loading them. As a blank slate, Paper is increasingly popular with designers you might talk to in Silicon Valley. It basically turns the process of designing and building a product spec into… Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/30/dropbox-paper-gets-document-previews-and-some-other-small-updates/?ncid=rss

Amazon and Microsoft agree their voice assistants will talk (to each other)

 Those betting big on AI making voice the dominant user interface of the future are not betting so big as to believe their respective artificially intelligent voice assistants will be the sole vocal oracle that Internet users want or need. Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/30/amazon-and-microsoft-agree-their-voice-assistants-will-talk-to-each-other/?ncid=rss

Fear of escalation

In any organization of more than two people, there's the opportunity to escalate a problem.

When the software doesn't work, or the customer is in a jam or something's going sideways, you can hand the problem up the chain. Escalation not only brings more horsepower to the problem, but it spreads the word within the organization. And, even better, it keeps you from losing the customer.

Here's the thing: at some point, organizations start training their people not to escalate. They fear staff will cry wolf, or they get tired of pitching in. 

The moment this happens is the moment you begin to give up on your customers.

Either give your front line the power to fix things, on the spot, or encourage them to call for help when it's needed.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/452888026/0/sethsblog~Fear-of-escalation.html

Tuesday, August 29, 2017

And the Emmy goes to… Apple, DJI, Microsoft and Comcast (?! 💁)

 A handful of tech companies have just been given Emmy awards for a variety of behind-the-scenes accomplishments. Yeah, I didn’t know it was a thing either! Well, I kind of knew. They just don’t play it up a lot. But it’s still a little weird to see Apple win one for Siri, Microsoft win one for Skype, and… Comcast win one for its X1 remote. Really?! Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/and-the-emmy-goes-to-apple-dji-microsoft-and-comcast-%f0%9f%92%81/?ncid=rss

VMware Cloud is now live on AWS — and IT pros just did a little happy dance

 When VMware announced it was partnering with AWS last fall, it turned more than a few enterprise heads. After all, we’re talking about one company that dominates virtual machines on-prem, and the other in the public cloud. Together, the two companies make a powerful combination — and VMware made the whole shebang official today at VMworld when it announced that VMware Cloud was live… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/vmware-cloud-is-now-live-on-aws-and-it-pros-just-did-a-little-happy-dance/?ncid=rss

Microsoft’s ‘mixed reality’ headsets are a bit of a mixed bag

 About ten months ago, Microsoft promised the VR industry a shot in the arm and an update to PC-tethered systems by way of their “mixed reality” platform and OEM partner-crafted headsets which would boast inside-out tracking, lower system spec requirements, 1440p per eye displays and a much lower price point, with headsets starting at just $299. Many of the headsets will be… Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/28/microsofts-mixed-reality-headsets-are-a-bit-of-a-mixed-bag/?ncid=rss

Skype’s new ‘Interviews’ feature lets you test candidates using a real-time code editor

 Skype recently introduced a feature designed to cement its place among business users who aren’t as interested in things like emoji reactions or “Stories.” It now supports conducting technical interviews via its service through a new Skype Interviews feature. From a dedicated website, interviewers can test candidates in seven programing languages over Skype using a… Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/skypes-new-interviews-feature-lets-you-test-candidates-using-a-real-time-code-editor/?ncid=rss

Original Echo is out of stock on Amazon, amid rumors of a refreshed device to challenge HomePod

 A day after making its Whole Foods debut, the original Echo is no longer for sale from Amazon’s site, a move that could indicate the imminent arrival of a new device. The timing is certainly right. The original Echo is long, long overdue for a upgrade. The smart assistant has gone mostly untouched since entering the market two years ago — even as other devices like the Dot have… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/29/original-echo-is-out-of-stock-on-amazon-amid-rumors-of-a-refreshed-device-to-challenge-homepod/?ncid=rss

Watch this teaser for Amazon’s spooky new ‘Lore’ series

 Perhaps you’ve heard of Lore if you’re a podcast fan – the long-running audio show from creator Aaron Mahnke has a strong following. Strong enough that it got picked up for an original TV series, which is set to debut on Amazon Prime Video on October 13, just in time for Halloween. The six-episode TV series adaptation will mimic the podcast in form and content, with… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/29/watch-this-teaser-for-amazons-spooky-new-lore-series/?ncid=rss

You can now play your music across multiple Echo devices

 Amazon this morning announced a new feature for its Echo devices called “multi-room music,” which allows owners with more than one Echo to control where their music is played, or even sync it across a group of Echo devices using voice commands. For example, you’ll be able to tell Alexa to play your music in the living room, play music upstairs or downstairs, or even just… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/29/you-can-now-play-your-music-across-multiple-echo-devices/?ncid=rss

Ocado launches Alexa app for grocery shopping by voice

 Even as Amazon steps up a groceries war in the US following its $13.7BN acquisition of Whole Foods — cutting prices at the chain this weekend to amp up the pressure on rival Walmart — other supermarket players are figuring out their own strategic responses to Jeff Bezos’ big food fight.  Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/29/ocado-launches-alexa-app-for-grocery-shopping-by-voice/?ncid=rss

"I got it!"

The secret of the fly ball is that you don't shout, "you've got it."

It's not up to us to assign who will catch it. If you can catch it, you call it. 

The thing about responsibility is that it's most effectively taken, not given.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/451714034/0/sethsblog~I-got-it.html

Amazon slashes prices for its Music Unlimited service for students

 Amazon has a gift for the back-to-school set in the form of drastically reduced prices on its subscription music service. Amazon Music Unlimited (for students) is available in the U.S. starting today for the low-low price of $4.99 per month. That’s less than the $7.99 per month that Amazon charges its Prime Subscribers or the $9.99 per month for non-Prime customers. For students who… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/29/amazon-slashes-prices-for-its-music-unlimited-service-for-students/?ncid=rss

Monday, August 28, 2017

How Amazon’s Whole Foods compares to Walmart after today’s price cuts

 Amazon closed on Whole Foods today in a $13.7 billion deal and began slashing the chain’s grocery prices this morning as a result. While the deal has much larger implications for Amazon, the goal with the price cuts – including those on many of its organic items – is to bring Whole Foods more in line with rival stores. But even with Amazon willing to slim its margins on… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/how-amazons-whole-foods-compares-to-walmart-after-todays-price-cuts/?ncid=rss

Here’s how much prices dropped at Whole Foods today

 The big day is here — sorta. Amazon’s $13.7 billion purchase of Whole Foods was slated to bring significant price drops to a number of Whole Foods brand products today. Discounts we saw ranged from six percent on the low end for pasta sauce to nearly 30 percent on roast chicken. We took a gander around the Whole Foods in SOMA, San Francisco to capture a number of the price adjustments. Read More

from Amazon – TechCrunch https://techcrunch.com/gallery/heres-how-much-prices-dropped-at-whole-foods-today/?ncid=rss

The (muted) impact Whole Foods may have on Amazon’s bottom line

 It’s part of normal discussion in Silicon Valley to claim that Amazon makes no money, or even loses money, in the pursuit of growth. But it’s a trope Amazon bucks on a regular basis for two reasons: It doesn’t have to lose money on large chunks of its business in the name of growth anymore. It has recently (in terms of the life of its business) added a new operating unit… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/the-muted-impact-whole-foods-may-have-on-amazons-bottom-line/?ncid=rss

Whole Foods’ Amazon-powered price cuts are live, have already expanded to include several grocery staples

 Amazon’s $13.7 billion acquisition of Whole Foods closed today, and the grocer is already rolling out discounts on select food items as result. While Amazon last week shared a list of products expected to be discounted on Monday, a trip to local Whole Foods stores indicate that the price cuts are already broader than announced. For example, prices on some grocery staples – like… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/whole-foods-amazon-powered-price-cuts-are-live-have-already-expanded-to-include-several-grocery-staples/?ncid=rss

Amazon marks its territory at Whole Foods by selling ‘Farm Fresh’ Echo devices in select stores

 One thing can certainly be said for Amazon: the company moves fast. The retail giant’s $13.7 billion Whole Foods acquisition only officially went through today, and it’s already moved in to mark its territory. Amazon Echo displays have begun popping up in strategic locations in Whole Foods across the country, sporting tongue in cheek signs that market the ‘farm… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/amazon-marks-its-territory-at-whole-foods-by-selling-farm-fresh-echo-devices-in-select-stores/?ncid=rss

Sonos is testing a speaker with a mic and voice control

 It looks like Sonos is nearing the release of a speaker that has a built-in voice control assistant. According to an FCC filing found by Dave Zatz, the company is seeking to get approval from the US government to sell a speaker that sports “integrated voice control functionality with far field microphones” and “multiple voice platforms.” It’s impossible to say… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/28/sonos-is-testing-a-speaker-with-a-mic-and-voice-control/?ncid=rss

Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing.

Consider insurance. Companies like Allstate don't market themselves as the dominant force in the relationship. They don't say, "you give us money every month for a very long time, and one day, if we think it's a good idea, we'll give you some money back." Instead, they say, "you're in good hands." Insurance is here to take care of you.

That's pretty different from the power dynamic we see implicit in the marketing of Harley Davidson motorcycles. Buying one makes you James Dean. They give you power over others. Luxury brands promise a similar result in certain social situations.

Horror movies don't promise an equitable experience. You sit there, they scare you.

There's some part of our culture that wants to be told what to do by a powerful autocrat.

Microsoft made a lot of enemies (and friends) when they had monopoly power. The message to users and even to partners was, "We're in charge and you have no choice... here's what's next." A large portion of the market responds well to that message. It takes the pressure off decision making and eases responsibility (it can't be your fault if you had no options). Apple is starting to adopt that power mantra with their approach to upgrades and new models.

The new Microsoft, of course, puts the user's power first. Different strategy for a different audience.

Every brand gets to make this choice, pick one of three:

  • We have the power over you
  • You have the power over your choices and your competitors
  • Our products and services give everyone power

Famous colleges market with straight-up power. We have the power to choose you, to grade you, to give you a magic diploma. And in response, millions of kids send in their applications. In fact, they often avoid the alternative (less famous) schools that instead of power, ask, "how can we help you?"

Many businesses prefer to buy things when they have no choice. They not only respect the power of the big auditing firms or the race to serve a search engine or a social network, they actually seek it out. It focuses the attention of the bureaucracy and offers the promise of rapid forward motion with little responsibility on the part of the client.

A lot of freelancers, on the other hand, have been beaten down so often that they can't imagine projecting power, instead only offering to serve those that do.

Danny Meyer has built a restaurant empire around the idea that customers ought to be powerful. Instead of bullying his patrons, he trains his people to serve. No velvet rope, just a smile.

Each of us gets to choose what sort of marketing we respond to. Those that use bully tactics to gain power over us only get away with it because it works (on some people, some of the time). And often, when power is put into our hands (sometimes known as freedom... the freedom to create, to speak up, to lead, to challenge), we blink and walk away.

Some people persist in thinking that marketing is about ads or low prices. It's not. It's about human nature and promises and who we see when we look in the mirror.

When you see confusion, look for fear, and look for the dynamics of power.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/450465716/0/sethsblog~Marketing-about-power-and-with-power.html

Sunday, August 27, 2017

Where does Blue Apron go after Amazon wraps up its Whole Foods deal?

 Last week, Amazon said that its massive $13.7 billion deal to acquire Whole Foods is wrapping up on Monday — giving it access to one of the strongest food brands in the United States, as well as hundreds of grocery stores in metropolitan areas. That means it’s going to be easier and easier for people to get access to great ingredients, and there’s been a continued trickle… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/08/27/where-does-blue-apron-go-after-amazon-wraps-up-its-whole-foods-deal/?ncid=rss

The toxic antidote to goodwill

Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow.

And yet...

It only takes a moment to destroy. Only a few sentences, a heartless broken promise, a lack of empathy, and it's gone. Not only that, but the lost connection can easily lead to lawsuits.

Doctor, the surgery seems to have gone wrong!

It's not my fault. I did a perfect job. Tough luck.

Architect, the floor is sagging, the beams were put in the wrong direction!

I don't care. There's a three-year statute of limitations, and even then, it wasn't my job to ensure that the work met the plans. 

Airline, my two-year-old can't sit in a row by herself, and the agent on the phone said you'd work it so we could sit together!

It's not my fault. If you don't want to get on the plane, don't get on the plane.

In all three cases, there are significant operational barriers to magically fixing the problem. But that's not where the breakdown happened. It happened because a human being decided to not care. Not care and not express anything that felt like caring.

A human being, perhaps intimidated by lawyers, or tired after a hard day, or the victim of a bureaucracy (all valid reasons) then made the stupid decision to not care.

By not caring, by not expressing any empathy, this individual denied themselves their own humanity. By putting up a brick wall, they isolate themselves. Not only do they destroy any hope for word of mouth, they heap disrespect on someone else. By working so hard to not engage (in the vain hope that this will somehow keep them clean), they end up in the mud, never again to receive the benefit of the doubt.

What kind of day or week or career is that? To live in a lucite bubble, keeping track only of individuals defeated and revenue generated?

It turns out that while people like to have their problems fixed, what they most want is to be seen and to be cared about.

Of course you should use these fraught moments to reinforce connections and build word of mouth. Of course you should realize that in fact people like us get asked to recommend airlines and doctors and architects all the time, but now, we will never ever recommend you to anyone, in fact, we'll go out of our way to keep people from choosing you.

But the real reason you should extend yourself in these moments when it all falls apart is that this is how you will measure yourself over time. What did you do when you had a chance to connect and to care?

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/449280762/0/sethsblog~The-toxic-antidote-to-goodwill.html