Thursday, August 31, 2017
Twitch’s new extensions let streamers customize their channel, make money from Amazon sales
from Amazon – TechCrunch https://techcrunch.com/2017/08/31/twitchs-new-extensions-let-streamers-customize-their-channel-make-money-from-amazon-sales/?ncid=rss
DeepL schools other online translators with clever machine learning
from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/deepl-schools-other-online-translators-with-clever-machine-learning/?ncid=rss
Microsoft’s new Mixer Create app lets you live stream games from your phone
from Microsoft – TechCrunch https://techcrunch.com/2017/08/31/microsofts-new-mixer-create-app-lets-you-live-stream-games-from-your-phone/?ncid=rss
Amazon’s noir fantasy series to lands Cara Delevingne in star role
from Amazon – TechCrunch https://techcrunch.com/2017/08/31/amazons-noir-fantasy-series-to-lands-cara-delevigne-in-star-role/?ncid=rss
AWS could pay a price for Amazon’s broader ambitions
from Amazon – TechCrunch https://techcrunch.com/2017/08/31/aws-could-pay-a-price-for-amazons-broader-ambitions/?ncid=rss
Amazon adds parental consent to Alexa skills aimed at children, launches first legal kids’ skills
from Amazon – TechCrunch https://techcrunch.com/2017/08/31/amazon-adds-parental-consent-to-alexa-skills-aimed-at-children-launches-first-legal-kids-skills/?ncid=rss
Wednesday, August 30, 2017
Crunch Report | Apple Might Be Getting Rid of the Home Button
from Amazon – TechCrunch https://techcrunch.com/2017/08/30/crunch-report-apple-might-be-getting-rid-of-the-home-button/?ncid=rss
Crunch Report | Apple Might Be Getting Rid of the Home Button
from Microsoft – TechCrunch https://techcrunch.com/2017/08/30/crunch-report-apple-might-be-getting-rid-of-the-home-button/?ncid=rss
Echo’s messaging service may add support for SMS texts from your own ‘Alexa number’
from Amazon – TechCrunch https://techcrunch.com/2017/08/30/echos-messaging-service-may-soon-support-sms-texts-from-your-own-alexa-number/?ncid=rss
Dropbox Paper gets document previews and some other small updates
from Microsoft – TechCrunch https://techcrunch.com/2017/08/30/dropbox-paper-gets-document-previews-and-some-other-small-updates/?ncid=rss
Amazon and Microsoft agree their voice assistants will talk (to each other)
from Amazon – TechCrunch https://techcrunch.com/2017/08/30/amazon-and-microsoft-agree-their-voice-assistants-will-talk-to-each-other/?ncid=rss
Fear of escalation
In any organization of more than two people, there's the opportunity to escalate a problem.
When the software doesn't work, or the customer is in a jam or something's going sideways, you can hand the problem up the chain. Escalation not only brings more horsepower to the problem, but it spreads the word within the organization. And, even better, it keeps you from losing the customer.
Here's the thing: at some point, organizations start training their people not to escalate. They fear staff will cry wolf, or they get tired of pitching in.
The moment this happens is the moment you begin to give up on your customers.
Either give your front line the power to fix things, on the spot, or encourage them to call for help when it's needed.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/452888026/0/sethsblog~Fear-of-escalation.html
Tuesday, August 29, 2017
And the Emmy goes to… Apple, DJI, Microsoft and Comcast (?! 💁)
from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/and-the-emmy-goes-to-apple-dji-microsoft-and-comcast-%f0%9f%92%81/?ncid=rss
VMware Cloud is now live on AWS — and IT pros just did a little happy dance
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/vmware-cloud-is-now-live-on-aws-and-it-pros-just-did-a-little-happy-dance/?ncid=rss
Microsoft’s ‘mixed reality’ headsets are a bit of a mixed bag
from Microsoft – TechCrunch https://techcrunch.com/2017/08/28/microsofts-mixed-reality-headsets-are-a-bit-of-a-mixed-bag/?ncid=rss
Skype’s new ‘Interviews’ feature lets you test candidates using a real-time code editor
from Microsoft – TechCrunch https://techcrunch.com/2017/08/29/skypes-new-interviews-feature-lets-you-test-candidates-using-a-real-time-code-editor/?ncid=rss
Original Echo is out of stock on Amazon, amid rumors of a refreshed device to challenge HomePod
from Amazon – TechCrunch https://techcrunch.com/2017/08/29/original-echo-is-out-of-stock-on-amazon-amid-rumors-of-a-refreshed-device-to-challenge-homepod/?ncid=rss
Watch this teaser for Amazon’s spooky new ‘Lore’ series
from Amazon – TechCrunch https://techcrunch.com/2017/08/29/watch-this-teaser-for-amazons-spooky-new-lore-series/?ncid=rss
You can now play your music across multiple Echo devices
from Amazon – TechCrunch https://techcrunch.com/2017/08/29/you-can-now-play-your-music-across-multiple-echo-devices/?ncid=rss
Ocado launches Alexa app for grocery shopping by voice
from Amazon – TechCrunch https://techcrunch.com/2017/08/29/ocado-launches-alexa-app-for-grocery-shopping-by-voice/?ncid=rss
"I got it!"
The secret of the fly ball is that you don't shout, "you've got it."
It's not up to us to assign who will catch it. If you can catch it, you call it.
The thing about responsibility is that it's most effectively taken, not given.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/451714034/0/sethsblog~I-got-it.html
Amazon slashes prices for its Music Unlimited service for students
from Amazon – TechCrunch https://techcrunch.com/2017/08/29/amazon-slashes-prices-for-its-music-unlimited-service-for-students/?ncid=rss
Monday, August 28, 2017
How Amazon’s Whole Foods compares to Walmart after today’s price cuts
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/how-amazons-whole-foods-compares-to-walmart-after-todays-price-cuts/?ncid=rss
Here’s how much prices dropped at Whole Foods today
from Amazon – TechCrunch https://techcrunch.com/gallery/heres-how-much-prices-dropped-at-whole-foods-today/?ncid=rss
The (muted) impact Whole Foods may have on Amazon’s bottom line
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/the-muted-impact-whole-foods-may-have-on-amazons-bottom-line/?ncid=rss
Whole Foods’ Amazon-powered price cuts are live, have already expanded to include several grocery staples
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/whole-foods-amazon-powered-price-cuts-are-live-have-already-expanded-to-include-several-grocery-staples/?ncid=rss
Amazon marks its territory at Whole Foods by selling ‘Farm Fresh’ Echo devices in select stores
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/amazon-marks-its-territory-at-whole-foods-by-selling-farm-fresh-echo-devices-in-select-stores/?ncid=rss
Sonos is testing a speaker with a mic and voice control
from Amazon – TechCrunch https://techcrunch.com/2017/08/28/sonos-is-testing-a-speaker-with-a-mic-and-voice-control/?ncid=rss
Marketing about power and with power
Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing.
Consider insurance. Companies like Allstate don't market themselves as the dominant force in the relationship. They don't say, "you give us money every month for a very long time, and one day, if we think it's a good idea, we'll give you some money back." Instead, they say, "you're in good hands." Insurance is here to take care of you.
That's pretty different from the power dynamic we see implicit in the marketing of Harley Davidson motorcycles. Buying one makes you James Dean. They give you power over others. Luxury brands promise a similar result in certain social situations.
Horror movies don't promise an equitable experience. You sit there, they scare you.
There's some part of our culture that wants to be told what to do by a powerful autocrat.
Microsoft made a lot of enemies (and friends) when they had monopoly power. The message to users and even to partners was, "We're in charge and you have no choice... here's what's next." A large portion of the market responds well to that message. It takes the pressure off decision making and eases responsibility (it can't be your fault if you had no options). Apple is starting to adopt that power mantra with their approach to upgrades and new models.
The new Microsoft, of course, puts the user's power first. Different strategy for a different audience.
Every brand gets to make this choice, pick one of three:
- We have the power over you
- You have the power over your choices and your competitors
- Our products and services give everyone power
Famous colleges market with straight-up power. We have the power to choose you, to grade you, to give you a magic diploma. And in response, millions of kids send in their applications. In fact, they often avoid the alternative (less famous) schools that instead of power, ask, "how can we help you?"
Many businesses prefer to buy things when they have no choice. They not only respect the power of the big auditing firms or the race to serve a search engine or a social network, they actually seek it out. It focuses the attention of the bureaucracy and offers the promise of rapid forward motion with little responsibility on the part of the client.
A lot of freelancers, on the other hand, have been beaten down so often that they can't imagine projecting power, instead only offering to serve those that do.
Danny Meyer has built a restaurant empire around the idea that customers ought to be powerful. Instead of bullying his patrons, he trains his people to serve. No velvet rope, just a smile.
Each of us gets to choose what sort of marketing we respond to. Those that use bully tactics to gain power over us only get away with it because it works (on some people, some of the time). And often, when power is put into our hands (sometimes known as freedom... the freedom to create, to speak up, to lead, to challenge), we blink and walk away.
Some people persist in thinking that marketing is about ads or low prices. It's not. It's about human nature and promises and who we see when we look in the mirror.
When you see confusion, look for fear, and look for the dynamics of power.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/450465716/0/sethsblog~Marketing-about-power-and-with-power.html
Sunday, August 27, 2017
Where does Blue Apron go after Amazon wraps up its Whole Foods deal?
from Amazon – TechCrunch https://techcrunch.com/2017/08/27/where-does-blue-apron-go-after-amazon-wraps-up-its-whole-foods-deal/?ncid=rss
The toxic antidote to goodwill
Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow.
And yet...
It only takes a moment to destroy. Only a few sentences, a heartless broken promise, a lack of empathy, and it's gone. Not only that, but the lost connection can easily lead to lawsuits.
Doctor, the surgery seems to have gone wrong!
It's not my fault. I did a perfect job. Tough luck.
Architect, the floor is sagging, the beams were put in the wrong direction!
I don't care. There's a three-year statute of limitations, and even then, it wasn't my job to ensure that the work met the plans.
Airline, my two-year-old can't sit in a row by herself, and the agent on the phone said you'd work it so we could sit together!
It's not my fault. If you don't want to get on the plane, don't get on the plane.
In all three cases, there are significant operational barriers to magically fixing the problem. But that's not where the breakdown happened. It happened because a human being decided to not care. Not care and not express anything that felt like caring.
A human being, perhaps intimidated by lawyers, or tired after a hard day, or the victim of a bureaucracy (all valid reasons) then made the stupid decision to not care.
By not caring, by not expressing any empathy, this individual denied themselves their own humanity. By putting up a brick wall, they isolate themselves. Not only do they destroy any hope for word of mouth, they heap disrespect on someone else. By working so hard to not engage (in the vain hope that this will somehow keep them clean), they end up in the mud, never again to receive the benefit of the doubt.
What kind of day or week or career is that? To live in a lucite bubble, keeping track only of individuals defeated and revenue generated?
It turns out that while people like to have their problems fixed, what they most want is to be seen and to be cared about.
Of course you should use these fraught moments to reinforce connections and build word of mouth. Of course you should realize that in fact people like us get asked to recommend airlines and doctors and architects all the time, but now, we will never ever recommend you to anyone, in fact, we'll go out of our way to keep people from choosing you.
But the real reason you should extend yourself in these moments when it all falls apart is that this is how you will measure yourself over time. What did you do when you had a chance to connect and to care?
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/449280762/0/sethsblog~The-toxic-antidote-to-goodwill.html