Unacceptable

The word has a very specific meaning, which is why it’s so powerful.

If we accept behavior that’s unacceptable, we’re compromising on something that we thought was too important to compromise on.

And that’s how we end up with the unacceptable becoming commonplace.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/637159744/0/sethsblog~Unacceptable/