When does it snap into focus?
Because we don’t like to be wrong.
And more than that, we don’t like to be confused.
So when we encounter something new, we pause for a second until we think we get it. Then we lock it in, and it’s ours.
But what if we’re wrong?
What if our understanding of what we encountered wasn’t useful, accurate or true?
Suddenly, there’s a conflict. A conflict between being wrong and being confused. Because the only way to stop being wrong is to be momentarily confused. To jump from one state to another.
The magic is in waiting a few beats before you lock it in. Getting comfortable with ‘confused’ is a stepping stone on the path to becoming wise.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/636670098/0/sethsblog~Figure-and-ground/
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