Perhaps it should be, given how much time is spent trying to make things more and more beige.
Bland is not a helpful goal.
The goal could be to become useful, remarkable and worth seeking out. To do something that’s hard to replace, groundbreaking or thrilling. Generous work that makes things better.
Beiger doesn’t help.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/636637694/0/sethsblog~It-turns-out-that-beiger-isnt-a-word/
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