The benefit of the doubt

Sometimes we earn it.

Sometimes, it’s handed to us even when we don’t deserve it.

And sometimes, we’re deprived of it, through no fault of our own.

Everything works better when we have the benefit of the doubt, and offering it doesn’t cost very much at all.

And it’s rare enough that we should work overtime not to waste it.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/t/0/0/sethsblog/~/https://seths.blog/2020/07/the-benefit-of-the-doubt-3~The-benefit-of-the-doubt/