100 people apply for a job. 99 are sent home. What if the winner hadn’t applied? You might have been thrilled with the person who almost got the job.
17,000 people apply to a famous college. Only 10% get in. But at least a third were good enough to get in but didn’t get lucky. What happens to their narrative?
Selective organizations need to get better about communicating to the people who ‘almost’ make it. And it’s an incredible waste to discard all the knowledge that was gained in the sorting process… how to share it to help someone else?
PS coming soon: A new session of The Story Skills Workshop. You can join the list today to find out more and get updates.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/629433384/0/sethsblog~Wasting-second-place/
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