We’re all so busy doing our work that sometimes we fail to build a skill worth owning.
If you invest 100 hours in a rare skill, you’re likely to acquire it. If you could learn to sharpen a tool better than your peers, organize a high-performance database, see the nuances in some sector of cryptography, know how to build a pretty-good WordPress site or really understand the arc of a particular writer’s career, you’d have something of value. Something that anyone who was focused enough to invest 100 hours could have, but few will choose to commit to.
String together a few of those, or dig deep and develop a 1,000 hour asset and now you truly have something.
There’s huge pressure to fit in, and plenty of benefits if you invest the time and stand out instead.
Twenty hours a week for a year and you can know something that puts you in a new category. Access to knowledge isn’t nearly as difficult as the desire to learn.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/629681179/0/sethsblog~The-hour-asset/
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