None of the above

That’s a comfortable thing to say for some. It lets you off the hook.

There are definitely people in every group who prefer “none of the above,” regardless of what’s on offer. Because none of the above is also a choice, something that’s offered without being offered.

Being against might feel easier than being for.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/630111043/0/sethsblog~None-of-the-above/