In many situations, a leaky roof is worse than no roof at all.
If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them.
Promising us a roof and then breaking that promise might be worse than no roof at all.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/625482166/0/sethsblog~Leaky-roofs/
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