There’s a huge gulf between earned expertise and strong opinion.
Knowing what others who have come before have done (and having successfully done it yourself) is demonstrably more effective than simply acting as if your opinion matters. Whether you’re dealing a lawsuit, cancer or a sous vide machine, you’re better off talking with someone who has earned their experience.
There’s a reason that there are very few loud amateur locksmiths. Either the lock opens or it doesn’t. Untrained voices tend to reserve their work for endeavors in which the results are either difficult to measure or happen far in the future.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/624532722/0/sethsblog~Ive-dealt-with-this-before/
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