Thursday, August 10, 2017

Seeing and believing

It turns out that the more you watch TV, the more you believe that the world is dangerous. It turns out TV watchers believe that an astonishing 5% (!) of the population works in law enforcement. And it turns out that the more you watch TV the less optimistic you become. Cultivation theory helps us understand the enormous power that TV immersion has.

Given the overwhelming power of interaction, I'm confident that we'll discover that internet exposure, particularly to linkbait headlines, comments and invective, will also change what people believe about the world around them.

It's hopeful to imagine that we can change these outcomes by changing the inputs. Of course, the hard part is choosing to do so.

Every time I see a toddler in a stroller with an internet device in hand, I shudder.

If we want a better future, it helps to be able to see the world as it is.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/428924560/0/sethsblog~Seeing-and-believing.html

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