When you order flowers online, they're usually delivered by a local florist.
Which means the florist has a dilemma:
He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will never know his identity or buy from him again.
Or he can use up the damaged stock and the fading flowers, confident that the sender will never know his identity or buy from him again.
You can average up or average down.
You can hide or you can show pride.
It turns out that the florist who doesn't use up the damaged stock and the fading flowers never seems to have trouble affording better stuff.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/400815268/0/sethsblog~The-ethics-of-FTD.html
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