There's an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it's said that it's worth the climb.
What a great expression. Gaztelugatxe can now mean, "it's a lot of steps, but worth it."
The opposite of fast and easy but worthless.
(Click for the pronunciation of this Basque word...)
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/402012862/0/sethsblog~Gaztelugatxe.html
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