Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you're headed to New York, it doesn't make sense to pick up someone headed for Denver (it's a bad idea for the driver and the passenger).
If you've got people on your bus who are headed somewhere you have no intention of going, today might be a good day for them to get off the bus.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/399620010/0/sethsblog~In-search-of-enrollment.html
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