Friday, March 31, 2017
Amazon quietly launches its own social media influencer program into beta
from Amazon – TechCrunch https://techcrunch.com/2017/03/31/amazon-quietly-launches-its-own-social-media-influencer-program-into-beta/?ncid=rss
Merely transactional
"We owe you nothing."
This week, all but one NFL owner voted to let the Raiders leave Oakland for Las Vegas (I'm not a football fan, but bear with me).
A nearly perfect example of how one version of capitalism corrupts our culture.
The season ticket holder bought a ticket and got his games. Even steven. We owe you nothing.
The dedicated fan sat through endless losing games. Even steven. Ticket purchased, game delivered. We owe you nothing.
The problem with 'even steven' is that it turns trust and connection and emotions into nothing but a number. Revenue on a P&L. It ignores the long-term in exchange for a relentless focus on today. Only today.
There's an alternative view of capitalism. Modern capitalism. Capitalism for the long-term. In this view, the purpose of an enterprise is to make things better. To minimize negative externalities and create value. Value for the owners, sure, but also for the workers, the customers and the bystanders.
"We owe you everything."
You trusted us. You showed up. You tolerated our impact on your world, even when you didn't invite us in.
It'll never be even steven, but we can try to repay you. Thank you for the opportunity.
I think this is what sports fans signed up for when they were first offered the chance to support a team. Maybe your customers feel the same way.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/286252826/0/sethsblog~Merely-transactional.html
Thursday, March 30, 2017
Microsoft’s Creators Update wants to bring Windows 10 artists and gamers back into the fold
from Microsoft – TechCrunch https://techcrunch.com/2017/03/29/microsofts-creators-update-wants-to-bring-windows-10-artists-and-gamers-back-into-the-fold/?ncid=rss
UK wants tech firms to build tools to block terrorist content
from Microsoft – TechCrunch https://techcrunch.com/2017/03/30/uk-wants-tech-firms-to-build-tools-to-block-terrorist-content/?ncid=rss
All we have to do is be the person we say we are
No need to shop for a better you, or to work overtime to make bigger promises.
Keeping the promises we've already made is sufficient.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/285990354/0/sethsblog~All-we-have-to-do-is-be-the-person-we-say-we-are.html
Wednesday, March 29, 2017
Amazon to shut down Diapers.com and other Quidsi sites
from Amazon – TechCrunch https://techcrunch.com/2017/03/29/amazon-shuts-down-diapers-com-and-other-quidsi-sites/?ncid=rss
Xbox One gets Beam streaming, a new guide and more starting today
from Microsoft – TechCrunch https://techcrunch.com/2017/03/29/xbox-one-gets-beam-streaming-a-new-guide-and-more-starting-today/?ncid=rss
Microsoft’s Windows 10 Creators Update will launch April 11
from Microsoft – TechCrunch https://techcrunch.com/2017/03/29/microsofts-windows-10-creators-update-will-launch-april-11/?ncid=rss
Nickels and dimes are worth less than that
The real asset you're building is trust.
And even though it's tempting to cut a corner here and there to boost profit per interaction, the real cost is huge.
No one will say anything, no one will put up a fuss, until one day, they're gone. Those extra few dollars you made with some fancy footwork have now cost you tens of thousands of dollars in lost value.
The opposite is clearly true: invest a nickel or a dime every chance you get, and the trust you earn pays for itself a hundred times over.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/285707986/0/sethsblog~Nickels-and-dimes-are-worth-less-than-that.html
Tuesday, March 28, 2017
Windows has a heart of trash
from Microsoft – TechCrunch https://techcrunch.com/2017/03/28/windows-has-a-heart-of-trash/?ncid=rss
Twitch to start selling video games this week
from Amazon – TechCrunch https://techcrunch.com/2017/03/28/twitch-starts-selling-video-games-on-its-site-today/?ncid=rss
Amazon confirms acquisition of Souq, marking its move into the Middle East
from Amazon – TechCrunch https://techcrunch.com/2017/03/28/amazon-confirms-acquisition-of-souq-marking-its-move-into-the-middle-east/?ncid=rss
AWS launches Amazon Connect, productizes Amazon’s in-house contact center software
from Amazon – TechCrunch https://techcrunch.com/2017/03/28/aws-amazon-connect/?ncid=rss
What if scale wasn't the goal?
From restaurants to direct mail, there's pressure to be scalable, to be efficient, to create something easily replicated.
Which is often used as the reason it's not very good. "Well, we'd like to spend more time/more care/more focus on this, but we need to get bigger."
What if you started in the other direction?
What would happen if you created something noteworthy and worried about scale only after you've figured out how to make a difference?
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/285454056/0/sethsblog~What-if-scale-wasnt-the-goal.html
Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk
from Amazon – TechCrunch https://techcrunch.com/2017/03/28/amazon-debuts-amazonfresh-pickup-drive-up-groceries-delivered-to-your-trunk/?ncid=rss
Monday, March 27, 2017
Microsoft brings Cortana to the Android lock screen
from Microsoft – TechCrunch https://techcrunch.com/2017/03/27/microsoft-brings-cortana-to-the-android-lock-screen/?ncid=rss
Amazon’s Alexa and Apple’s Siri are waging war over the hotel room
from Amazon – TechCrunch https://techcrunch.com/2017/03/27/amazons-alexa-and-apples-siri-are-waging-war-over-the-hotel-room/?ncid=rss
Amazon’s retail ambitions include furniture and appliances, plus groceries in India
from Amazon – TechCrunch https://techcrunch.com/2017/03/27/amazons-retail-ambitions-include-furniture-and-appliances-plus-groceries-in-india/?ncid=rss