Working in a studio

The boss in a factory relies on compliance. More compliance leads to more profits. Do what you’re told, faster and cheaper, repeat.

This is the history of the twentieth century.

The studio, on the other hand, is about initiative. Creativity, sure, but mostly the initiative to make a new thing, a better thing, a process that leads to better.

It’s peer to peer. The hierarchy is mostly gone, because the tasks can be outsourced. So all that’s left is leadership.

Initiative plus responsibility. Authority is far less important, as are the traditional measures of productivity.

You can tell a studio and factory apart in about three minutes. Where do you work?

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/587030530/0/sethsblog~Working-in-a-studio/