They’re difficult because they resist simple solutions. Glib answers and over-simplication have been tried before, and failed.
People have tried all of the obvious solutions. They haven’t worked. That’s why we’ve resorted to calling them difficult problems.
Difficult problems require emotional labor, approaches that feel risky and methods that might not work. They reward patience, nuance and guts, and they will fight off brute force all day long.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/585436492/0/sethsblog~Respect-difficult-problems/
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