The worst kind of problem is precisely the kind of problem we’re not spending time worrrying about.
It’s not the cataclysmic disaster, the urgent emergency or the five-alarm fire.
No, the worst kinds of problems are chronic. They grow slowly over time and are more and more difficult to solve if we wait.
Chronic problems are most often solved by building new systems. New ways to engage with the issue over time, methods that create their own habits and their own forward motion.
Step one is to realize you have a chronic problem.
It might not be as thrilling as switching to emergency mode, but it’s more effective.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/587732776/0/sethsblog~Chronic/
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