It’s entirely possible that you’re better. Better by some axis you’ve invented, fallen in love with and decided is the most important thing to be better at.
But if people aren’t choosing you, talking about you, asking you for more… it’s either because you picked the wrong axis, or because you’re not better enough.
Not better enough to be worth the fear and hassle and stress of switching for.
Better’s not up to us. It’s up to those we seek to serve.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/583327040/0/sethsblog~Better-enough/
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