Seeing what’s right in front you

When the people we serve present themselves, when they offer us their attention and their trust, we need to work to see two things:

1. Who they are. What do they fear, what do they believe, what do they need?
2. Who they can become. Which doors can we open, how can we support them, what will they leave behind?

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/583809274/0/sethsblog~Seeing-whats-right-in-front-you/