Situational spending

Consider:

You’re on the plane, headed home after a conference. The flight attendant says, “This flight is oversold, and we’re paying people $300 to take the flight that leaves in an hour.” Do you stay in your seat?

You’re at the gate, different city, different flight. The gate agent says, “for $300 more, I can put you on a flight that leaves an hour earlier.” Do you pay the money?

You’re at the car dealer, about to buy a $50,000 car. The salesperson asks if you want the $300 rustproofing. Do you buy it?

What’s the difference between a bank that pays you just a little bit less interest (costing you $300 a year in lost income) and one that slaps on a $300 charge because you didn’t check a box on a form?

Money is a story.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/583630508/0/sethsblog~Situational-spending/