So much pressure to be general, to be all inclusive, to aim for the middle.
That’s what meetings push you to do.
Advertising.
Social.
But what if you were specific instead? Precisely for you, not you. Precisely does this, not that.
When you’re specific, you only find two kinds of people: people who are delighted, and the rest.
Specific can be its own reward.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/588780746/0/sethsblog~In-search-of-specific/
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