Conventional wisdom:
Find a large group of people.
Explain why you’re better.
Prove that you are the right answer.
Done.
How it actually works:
Earn attention from precisely the right people.
Gain trust.
Tell a story.
Create tension.
Relieve the tension by gaining commitment.
Deliver work that’s remarkable.
They spread the word.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/613467080/0/sethsblog~Making-your-case/
No comments:
Post a Comment