Tuesday, December 24, 2019

Is optimal the point?

As soon as competitive people start to measure something, there’s pressure to make it better. And once better reaches the maximum level, it’s optimal.

But perhaps that’s not really the goal.

What about resilient?

Or perhaps we could value delightful, stressless or reliable instead.

Optimal is ultimately sterile. It leaves no room for much of anything else, including joy.

       


from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/613769410/0/sethsblog~Is-optimal-the-point/

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