Tactics without strategy is a scrum

When your timeline is an hour or a day, it's easy to get in the tactical groove.

But repeat that hour after hour, day after day, and all you're making is a mess.

This is bureaucracy run amok. This is busy-ness, not effectiveness.

What's the long-term plan? What builds on what? How do you build assets and leverage instead of merely keeping busy?

And how can you tell if it's working?

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/545445150/0/sethsblog~Tactics-without-strategy-is-a-scrum.html