It's the moment before it tips, that split second where a little effort can make a big difference.
We wait for this. For the day when participating will truly pay off, for the mechanical advantage that gives us the most impact for our effort.
It's a myth.
Maximum leverage is the result of commitment, of daily persistence, of gradual and insane and apparently useless effort over time.
When it works, it merely looks like we had good timing.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/542163790/0/sethsblog~The-moment-of-maximum-leverage.html
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