If your customers had to stop using your product or service tomorrow, how much would they miss it?
How easy are you to replace?
How deep are the habits, how essential are the interactions?
Being missed when you're gone is a worthy objective.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/542563012/0/sethsblog~How-cold-is-the-turkey.html
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