But what about the people who don't care?

How do we work with someone who doesn't seem to care?

I have a hard time believing that people can't care. I think that they often don't see. They don't see what we see, or interpret it differently.  Or if they see, they see something you don't see. But if they saw what you saw, and it was related to how they saw themselves, they'd act differently.

The gap is usually in the difficulty of getting the non-owner to see a path to happiness that comes as a result of acting like an owner. Most people are taught to avoid that feeling. Because it always comes with another feeling--the dread of responsibility.

 

[PS I'm told that Typepad, where this blog is hosted, is doing some technical work. As a result, publishing and uptime may be funky and unpredictable for a time. On their behalf, my apologies.]

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/537817918/0/sethsblog~But-what-about-the-people-who-dont-care.html