Wednesday, January 31, 2018

Microsoft’s Azure revenue nearly doubled year-over-year in its second quarter

 Microsoft posted a relatively good second quarter this year that continued the ongoing process of its growth into a major cloud entity, in addition to saying it would be taking a significant charge as part of the major tax bill signed late last year. In particular, Microsoft said that its Azure revenue grew 98% year-over-year — a long-running theme alongside many other lines that equate… Read More

from Microsoft – TechCrunch https://techcrunch.com/2018/01/31/microsofts-azure-revenue-nearly-doubled-year-over-year-in-its-second-quarter/?ncid=rss

Oops! Don’t say ‘Google’ in your Alexa voice app, Amazon says

 The competition between Alexa and Google Assistant is fierce. How fierce? Cover all of Las Vegas in Google Assistant ads for CES fierce? Put voice assistance in weird things like a light switch or a fridge fierce? How about “don’t dare utter our competitor’s name in your voice app” fierce? Yep, Amazon has banned Alexa app developers from saying “Google”… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/31/oops-dont-say-google-in-your-alexa-voice-app-amazon-says/?ncid=rss

So, what’s up with Amazon’s Alexa Super Bowl ad?

 Ah, the Super Bowl. That magical time of year we gather around the T.V. set and pay just as much attention to the ads that run between plays. Increasingly, though, you can get much of that precious advertising viewing experience out of the way before the big game even starts. After offering a brief online tease for its upcoming ad, Amazon’s gone ahead and posted all 90 seconds of… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/31/so-whats-up-with-amazons-alexa-super-bowl-ad/?ncid=rss

Inside Joymode: a subscription service saving you from buying all of the things

 What began as a movement among couture culturati with the success of Rent the Runway has moved into everything from cars (Porsche’s got a subscription service ) to construction equipment and furniture.  Well, the Los Angeles-based startup Joymode has just raised $14 million to be the subscription service for nearly everything else.  Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/31/inside-joymode-a-subscription-service-saving-you-from-buying-all-of-the-things/?ncid=rss

Your corner of the sphere

What sort of novel do you want to write?

What does your restaurant offer?

What about that new record you're recording?

It's tempting indeed for you to seek to be high quality, low priced, durable, with excellent service, less filling, better taste, poetic phrasing, conveniently located, powerful characters and organic. All at once.

But that's not how humans process what you have to offer.

Consider some classic, bestselling novels or memoirs. Snow Crash matters because of the ideas within. Harry Potter worked because the plot kept kids riveted. The language in Patti Smith's Just Kids is perfect, and the characters in To Kill a Mockingbird are unforgettable. Of course, each book has the other elements in some measure, but it's the one thing that sticks with us.

Zappos might have good prices, but it's the service we talk about. Tom's might have fashionable shoes, but it's the pay it forward that resonates. And your iPhone might have good download speed, but it's the design and fashion that we pay for.

All a way of helping you think about the many disconnected points on the edge of the sphere in your industry. Pick one to exceed expectations in, while making sure everything else is good enough.

Screenshot 2017-09-08 09.29.22

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/521554324/0/sethsblog~Your-corner-of-the-sphere.html

Crunch Report | Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company

Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company, Facebook is banning cryptocurrency ads and TrackR lays off 42 people. All this on Crunch Report. Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/crunch-report-amazon-jpmorgan-and-berkshire-hathaway-are-building-a-healthcare-company/?ncid=rss

Tuesday, January 30, 2018

Amazon is experimenting with its own QR code style “SmileCodes”

 QR code style markers — those lil’ barcode-looking boxes you’ll see on ads from time to time, meant to be scanned with your phone to launch some website or app — have yet to really find their footing in the US. But that’s not going to keep Amazon from taking a stab at it. Amazon is rolling out its own take on the concept and calling them “SmileCodes”.… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/amazon-is-experimenting-with-its-own-qr-code-style-smilecodes/?ncid=rss

CVS, other health stocks down upon Amazon, JPMorgan, Berkshire healthcare co news

 Investors panicked this morning upon the news Amazon, JPMorgan Chase and Berkshire Hathaway were teaming up to launch a health insurance company for their U.S. employees. Healthcare is one of the biggest operating costs for Fortune 500 companies and the three iconic companies have joined forces to build a new health insurance company for all U.S. employees in an effort to improve satisfaction… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/cvs-other-health-stocks-down-upon-amazon-jpmorgan-berkshire-healthcare-co-news/?ncid=rss

Amazon’s new healthcare company could give smaller health tech players a boost

Jeff Bezoz, CEO of Amazon. JPMorgan Chase and Berkshire Hathaway have joined forces with Amazon to form a new healthcare company for all U.S. employees. Right now details are so sparse that there’s not even a name associated with the new company. However, this is big news for the industry and could possibly have ramifications not only for health insurance giants, but for also smaller tech companies that are open… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/amazons-new-healthcare-company-could-give-smaller-health-tech-players-a-boost/?ncid=rss

Amazon’s Treasure Truck shows up at Whole Foods with a cheaper Instant Pot, grocery coupons

 Amazon Treasure Truck, the retailer’s deals-on-wheels program that is literally a truck driving around with discounted products you can buy online and pickup in person, will now be popping up at Whole Foods. The companies announced today that Treasure Truck will start coming to Whole Foods stores with new offers, starting with today’s deal on the popular kitchen item, Instant Pot.… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/amazons-treasure-truck-shows-up-at-whole-foods-with-a-cheaper-instant-pot-grocery-coupons/?ncid=rss

Microsoft’s Azure Event Grid hits general availability

 With Event Grid, Microsoft introduced a new Azure service last year that it hopes will become the glue that holds together modern event-driven and distributed applications. Starting today, Event Grid is generally available, with all the SLAs and other premises this entails. Read More

from Microsoft – TechCrunch https://techcrunch.com/2018/01/30/microsofts-azure-event-grid-hits-general-availability/?ncid=rss

Amazon, JPMorgan and Berkshire Hathaway to build their own healthcare company

 When you’re big enough and powerful enough, you don’t need to rely on the existing private healthcare providers out there to handle your employee medical needs. That’s what Amazon, Berkshire Hathaway and JPMorgan Chase have determined, and so they’re working together to build their own, fully independent employee healthcare company, which will exclusively offer benefits… Read More

from Amazon – TechCrunch https://techcrunch.com/2018/01/30/amazon-jpmorgan-and-berkshire-hathaway-to-build-their-own-healthcare-company/?ncid=rss

A country for con men

The medicine show hypester, the confidence man, the snake oil salesman… my country has a long history of marketers of ill repute.

The reason is simple: we spent two hundred years spreading out over the continent, and unlike Europe, strangers were common. Everyone was coming and going, and it wasn’t unusual at all to engage with someone you didn’t know.

The downside of this openness are all the people who took advantage of it. A tradition that continues to this day.

In the rush to expand, people embraced the idea of the big win. They named their ranch Bonanza, or their town Prospector. They drilled for gushers, invested in penny stocks, and took expensive placebos...

The upside is that being receptive to new ideas, even those too good to be true (especially those) creates a tradition of neophilia and optimism. When someone has a breakthrough—an innovation that actually keeps its promiseit’s much more likely to catch on.

The downside is pretty obvious. 

And so we have to remain vigilant, teach our friends and customers to be on alert, and push regulators to take care, because there’s still a con artist on every corner.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/521305658/0/sethsblog~A-country-for-con-men.html

Monday, January 29, 2018

Inside Amazon’s Spheres

 Like most adventurous designs the Spheres are divisive: some call them an eyesore or attention-seeking behavior by Amazon, but others will admire the originality and intelligent use of space. Seattle is no stranger to odd architecture, and the Spheres seem to meld the mind-bending MoPop (formerly the EMP) with the multifaceted complexity of the Central Library. Read More

from Amazon – TechCrunch https://techcrunch.com/gallery/inside-amazons-spheres/?ncid=rss

Microsoft buys gaming services startup PlayFab to bolster its Azure platform

 In the latest chapter of GAFAM’s continuing bid to conquer online gaming, Microsoft has acquired PlayFab, which helps game developers launch their titles online more quickly with simplified back-end services. The startup will be integrated into Microsoft’s Azure gaming group. Read More

from Microsoft – TechCrunch https://techcrunch.com/2018/01/29/microsoft-buys-cloud-gaming-startup-playfab-to-bolster-its-azure-gaming-platform/?ncid=rss

Microsoft’s Slack competitor Teams gets its biggest update with new app integrations and app store

 Microsoft’s Slack competitor, Microsoft Teams, rolled out its biggest update since the software’s launch last year, the company says. The focus of the new set of features is allowing users to better work with apps – something Microsoft Teams accomplishes via integrations, new search and discovery features, commands, and more. Some of the features are, in fact, quite… Read More

from Microsoft – TechCrunch https://techcrunch.com/2018/01/29/microsofts-slack-competitor-teams-gets-its-biggest-update-with-new-app-integrations-and-app-store/?ncid=rss

The other kind of customer service

Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make things good enough (we rarely make them better than the customer hoped).

Perhaps we ought to spend more time being proactive.

How many people on your team are actively advocating for the customer in advance? Guiding the process so that most disappointments won't even happen, which means we won't have to fix them...

Is there any more effective way to engage with customers than to create products that don't break their hearts?

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/521049742/0/sethsblog~The-other-kind-of-customer-service.html

Sunday, January 28, 2018

Would you vs. will you?

'Would you' questions almost always fail to evoke useful information. That's because people are nice, and want to spare your feelings. "Sure, if you built x, y and z, then of course I'd consider buying it."

On the other hand, 'Will you' questions get to the truth immediately. "Yes, I'll buy that from you today."

You can do all the research in the world, but until you have the guts to make a sale, it's difficult to be certain of anything.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/520797772/0/sethsblog~Would-you-vs-will-you.html