There are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose.
Do marketing to people or with them…
Actually, there are a few other gaps worth considering:
Average stuff vs remarkable edge cases
Brand vs. direct
Unmeasured vs. measured
Largest imaginable market vs. smallest viable audience.
And… Attention as a precious resource vs. something to be purchased or stolen, cheap churn, and then move on.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/600552716/0/sethsblog~Mind-the-gaps/
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