No new costs, no new machines, no new resources.
Just smarter.
Smarter about the process, about the effects, about planning. Smarter about leadership, about management, about measurement.
How much is smarter worth?
In my experience, smarter is almost always a bargain, something you can buy for a lot less than it's worth.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/512951902/0/sethsblog~How-much-is-smarter-worth.html
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