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from Amazon – TechCrunch https://techcrunch.com/2017/05/31/amazon-begins-offering-refunds-for-unauthorized-in-app-purchases/?ncid=rss
"Do what I say" vs.
"Use your best judgment."
"I'm in charge because I have authority" vs.
"Take responsibility if you care."
"It's simple and easy but ineffective" vs.
"It's difficult and a bit complex, but you can handle it and it's more likely to work."
"It's the same as last time" vs.
"This might not work."
"Because I said so" vs.
"Show your work."
"Here's the kid's menu" vs.
"Learn to cook."
"Comply" vs.
"Question."
"Consume" vs.
"Produce."
"You haven't been picked" vs.
"It's always your turn."
"You have no choice" vs.
"It's always up to you, if you care enough."
It's difficult to find the leverage to make a difference. At your job, there are probably people with more experience than you, more domain knowledge than you, even more skills than you. The same is true about your competition.
But there's one place where you can make your mark: Your attitude.
You can bring more generosity of spirit, more enthusiasm, more kindness, more resilience, more positive energy, more bravery and more magic to the room than anyone else, at least right now. Because you choose to.
That can be what you stand for.
These aren't soft skills. They're real.
Knowing where 'enough' is.
More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law.
If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we've reached 'enough', we're almost certainly going to get it wrong.
It's okay to stop when you're happy.
Is more always better? Sometimes, only better is better
Ask someone what they do, and they'll probably talk about where they work. "I work in insurance," or even, "I work for Aetna."
Of course, most of the 47,000 people who work for Aetna don't do anything that's specifically insurance-y. They do security for Building 7, or they answer the phone for someone, or they work in the graphic design department.
Most people have been trained to come to work in search of familiarity and competence. To work with familiar people, doing familiar tasks, getting familiar feedback from a familiar boss. Competence is rewarded, coloring inside the lines is something we were taught in kindergarten.
People will do a bad (a truly noxious) job for a long time because it feels familiar. Legions of people will stick with a dying industry because it feels familiar.
The reason Kodak failed, it turns out, has nothing to do with grand corporate strategy (the people at the top saw it coming), and nothing to do with technology (the scientists and engineers got the early patents in digital cameras). Kodak failed because it was a chemical company and a bureaucracy, filled with people eager to do what they did yesterday.
Change is the unfamiliar.
Change creates incompetence.
In the face of change, the critical questions that leaders must start with are, "Why did people come to work here today? What did they sign up for?"
That's why it's so difficult to change the school system. Not because teachers and administrators don't care (they do!). It's because changing the school system isn't what they signed up for.
The solution is as simple as it is difficult: If you want to build an organization that thrives in change (and on change), hire and train people to do the paradoxical: To discover that the unfamiliar is the comfortable familiar they seek. Skiers like going downhill when it's cold, scuba divers like getting wet. That's their comfortable familiar. Perhaps you and your team can view change the same way.
The most common way to deal with the future is to try to predict it. To be in the right place at the right time with the right skills or investments.
A far more successful and reliable approach is to invent the future. Not all of it, just a little part. But enough to make a difference.
People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them.
Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.
Being gentle, kind or human goes a long way.
Coming across as confident, clear and correct matters as well.
Microcopy is word choice. It's a glimpse of a smile or a slip of impatience.
When you start putting™ trademark symbols in random spots, using extra exclamation points or (this is the biggest one) adopting a false commanding tone and being a jerk in your writing, then you lose us.
We know that you feel like using words like ONLY, NEVER, PERMANENT and NOTICE, but we'd rather hear from someone we like instead.