School trains people to work as maintainers. “The sculptures are all here in the gallery, make sure they are still here at the end of the shift… The floor is clean when you start, make sure it’s clean when you finish… The policy manual has seven rules in it, please don’t break them… The next ten patients are going to need allergy tests…” There are customers to be served, standards to be maintained, work to be done. Important work, no doubt, but not thrilling.
A few people somehow avoid these lessons and become instigators, impresarios and disruptors instead. They’re not only dancing with infinity but completely unsure what’s going to work, and yet they are hooked on leaping forward.
I think it’s possible to switch from one posture to the other. I know that it’s incredibly difficult, though.
Choose wisely.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/609077766/0/sethsblog~Maintainers/
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