The gap between mobile and desktop is:
[shift] ENTER
When one is typing on a laptop, the assumption is that you’ll keep going with your thought until you push ‘send’ or ‘publish’.
But on a smart phone, the enter key is your publish button. So your text, your Slack message, or your tweet happens as soon as you type a single sentence.
That’s good for platforms that want to deliver the endorphin hit of a mic drop, but not particularly helpful in sharing complex ideas. And the ideas that are worth sharing are the complex ones.
PS Today’s the last day to sign up for the Story Skills Workshop. Hope to see you there.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/610318184/0/sethsblog~Discontinuous-thought/
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