Allies and accomplices

To be an ally means that you won’t get in the way, and, if you are able to, you’ll try to help.

To become an accomplice, though, means that you’ve risked something, sacrificed something and put yourself on the hook as well.

We need more allies, in all the work we do. Allies can open doors and help us feel a lot less alone.

But finding an accomplice–that’s an extraordinary leap forward.

Willie Jackson is leading that conversation in an area where we need it urgently: around race. Once you see it there, you’ll see it everywhere.

When do we care enough to lean into the work, the mission or the problem? Even if we think it’s “someone else’s work.” Because it probably belongs to us as well.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/609288380/0/sethsblog~Allies-and-accomplices/