The problem with A/B testing is that people don’t like to fail.
So they test option A against option B, where both options are quite similar.
Blue boxes vs. green boxes. $199 vs. $205.
Why not spend some time on A/J testing instead?
Test radically different alternatives.
Test eliminating the entrance fee. Test increasing the price 400%. Test making the movie thirty minutes long, or five hours…
You won’t be surprised very often, but when you are, bingo.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/601601652/0/sethsblog~Consider-AJ-testing/
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