We have so many forms of “this will only take a minute” inputs.
We have Slack, which is optimized for, “yep, I saw that.”
We have email, which is optimized for, “I cleared my inbox” or possibly, “I’ll do this later.”
We have Twitter, which is optimized for wasting time.
And we have Facebook, which in only a few minutes, can make you feel left out.
But we don’t have a convention for important inputs that might take hours of work to respond to.
We don’t have a pre-sorted inbox for, “I’m ready to think deeply and work hard and change my posture and truly engage with this idea now.”
This is one of the best things about a good non-fiction book. It’s not for wasting time, it’s for depth when you’re ready to go deep.
If you spend your whole day browsing, then what happens?
[Typo update: There are typos on this blog now and then, and I apologize for all of them, the past ones and the ones yet to come. I usually fix them within an hour of publication, so if you’re ever wondering–yes, Bo Diddley was 1955, not 1995–just click on the title of the post and you’ll see the latest version, here, on the blog itself, almost certainly corrected. Thanks for your forbearance and patience.]
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/602143230/0/sethsblog~This-will-take-two-hours/
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