It’s not that they don’t know the truth (they might, if they stopped to think about it.)
It’s not that they want to know the truth, either. Information is available if they looked for it.
No, they fear the truth.
And being part of a mob is a good way to hide from that fear.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/602288754/0/sethsblog~The-mob-fears-the-truth/
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