Monday, March 28, 2016

Windows users finally have a good BitTorrent client

BitTorrent Popular OS X and Linux BitTorrent client Transmission is coming to Windows. It’s not quite ready for prime time, but gHacks spotted the first Windows build on the official repository. But it’s already better than any other Windows BitTorrent client out there. Read More

from Microsoft – TechCrunch http://techcrunch.com/2016/03/28/windows-users-finally-have-a-good-bittorrent-client/?ncid=rss

Short order cooks rarely make change happen

How far in the future does your agenda extend?

One way to tell: of the things you worked on last week, how many were due last week?

The marketplace has always tempted us with short-term cycles (they require less trust) and the internet amplifies this temptation to buy fast, sell fast, work fast, measure fast, move on. 

But the work that leads to change is rarely written on an order slip or an RFP. Selling to the next buyer is easier than changing the culture, but easier isn't always the point.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/146379318/0/sethsblog~Short-order-cooks-rarely-make-change-happen.html

Sunday, March 27, 2016

The train is coming

It's fun to believe that people buy the goods and services we make merely because they are excited, delighted and eager to engage.

But often, particularly in b2b selling, the call to action is very different. "Get off the tracks! The train is coming..." combined with the rumble, the smoke and the visuals of the train arriving. That's what causes action.

Action means change and change means fear, so of course we shouldn't be surprised that people (and organizations) are often as motivated by the fear of loss as they are by the desire for gain.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/146211432/0/sethsblog~The-train-is-coming.html

Saturday, March 26, 2016

E-books are more than just digital facsimiles, and publishers need to realize that, pronto

beach-reading-kindle The Kindle is great for linear fiction, but my biggest frustration is trying to consume content that isn’t meant to be enjoyed from first to last page. Travel books are terrible for that, for example: You’ll forever find yourself flipping between overview and local maps, the “what to do” section for where you are and the “where to stay” section for where… Read More

from Amazon – TechCrunch http://techcrunch.com/2016/03/26/will-nobody-think-of-the-trees/?ncid=rss

Hacking reciprocity

We're wired to return the favor. When someone opens a door for us, our instinct is to hold the next door for them.

This generous response has led some marketers to aggressively take advantage. They do a favor for someone and then reap the benefits when the favor is returned. All under the guise of, "I'm helping other people."

“Helping other people” is not what they're doing.

What they're doing is hacking reciprocity as a tool to help them get what they want. They're trading favors.

Some people have had success with this, but please don’t denigrate the very human activity of actually helping others by conflating it with trading favors.

If you want to help other people, go help them. Without regard for credit or for what you get in return.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/146050770/0/sethsblog~Hacking-reciprocity.html

Friday, March 25, 2016

Microsoft apologizes for hijacked chatbot Tay’s ‘wildly inappropriate’ tweets

tay The colossal and highly public failure of Microsoft’s Twitter-based chatbot Tay earlier this week raised many questions: How could this happen? Who is responsible for it? And is it true that Hitler did nothing wrong? After a day of silence (and presumably of penance), the company has undertaken to answer at least some of these questions. Read More

from Microsoft – TechCrunch http://techcrunch.com/2016/03/25/microsoft-apologizes-for-hijacked-chatbot-tays-wildly-inappropriate-tweets/?ncid=rss

After numerous delays, Microsoft finally starts shipping its $22K Surface Hub

Aviation2 If you’re in the market for a giant 84-inch 4K touchscreen computer (and have about $22,000 set aside for that), today is a good day. After numerous delays, Microsoft today started shipping its Surface Hub to business customers. Surface Hub comes in both the giant 84-inch version and a smaller 55-inch HD edition for a relatively affordable $8,999. You’ll still need a stand for… Read More

from Microsoft – TechCrunch http://techcrunch.com/2016/03/25/microsofts-22k-surface-hub-is-here/?ncid=rss