Thursday, January 5, 2017

Huawei to pre-load Amazon’s Alexa AI on US version of its Mate 9 flagship

img_2322 Amazon’s Alexa voice assistant is having a good CES. Not only landing inside additional speaker hardware but finding entirely new incarnations in other connected household items — such as a lamp, a smart fridge and even a robot vacuum cleaner. Cars are on the cards too. Read More

from Microsoft – TechCrunch https://techcrunch.com/2017/01/05/huawei-to-pre-load-amazons-alexa-on-us-version-of-its-mate-9-flagship/?ncid=rss

Wednesday, January 4, 2017

Welcome to 2017, where Alexa even made its way into a fridge

LG AMAZON Okay, try not to get too excited: LG today unveiled a smart fridge at a big event ahead of CES in Las Vegas. It has a big touch screen and lets you control a whole host of things — which is fine. However, the most interesting part here is that the fridge is integrated, along with a whole host of other devices this year, with Alexa. With that, users can tap into Alexa to order food… Read More

from Amazon – TechCrunch https://techcrunch.com/2017/01/04/welcome-to-2017-where-alexa-even-made-its-way-into-a-fridge/?ncid=rss

The candy diet

The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books.

Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape. Now these networks run shows about marrying people based on how well they kiss.

And of course, newspapers won Pulitzer prizes for telling us things we didn't want to hear. We've responded by not buying newspapers any more.

The decline of thoughtful media has been discussed for a century. This is not new. What is new: A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.

"Everything should be made as simple as possible, but no simpler."*

[*Ironically, this isn't what Einstein actually said. It was this, "It can scarcely be denied that the supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience." Alas, I've been seduced into believing that the shorter one now works better.]

Is it possible we've made things simpler than they ought to be, and established non-curiosity as the new standard?

We are certainly guilty of being active participants in a media landscape that breaks Einstein's simplicity law every day. And having gotten away with it so far, we're now considering removing the law from our memory.

The economics seem to be that the only way to make a living is to reach a lot of people and the only way to reach a lot of people is to race to the bottom, seek out quick clicks, make it easy to swallow, reinforce existing beliefs, keep it short, make it sort of fun, or prurient, or urgent, and most of all, dumb it down.

And that's the true danger of anti-intellectualism. While it's foolish to choose to be stupid, it's cultural suicide to decide that insights, theories and truth don't actually matter. If we don't care to learn more, we won't spend time or resources on knowledge.

We can survive if we eat candy for an entire day, but if we put the greenmarkets out of business along the way, all that's left is candy.

Give your kid a tablet, a game, and some chicken fingers for dinner. It's easier than talking to him.

Read the short articles, the ones with pictures, it's simpler than digging deep.

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It's bait, after all.

The good news: We don't need many people to demand more from the media before the media responds. The Beverly Hillbillies were a popular show, but that didn't stop Star Trek from having a shot at improving the culture.

The media has always bounced between pandering to make a buck and upping the intellectual ante of what they present. Now that this balance has been ceded to an algorithm, we're on the edge of a breakneck race to the bottom, with no brakes and no break in sight.

Vote with your clicks, with your sponsorship, with your bookstore dollars. Vote with your conversations, with your letters to the editor, by changing the channel...

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It's easy to imagine a slippery slope down, but there's also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep up with those around them.

Turn the ratchet. We can lead our way back to curiosity, inquiry and discovery if we (just a few for now) measure the right things and refuse the easy option in favor of insisting on better.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/253038194/0/sethsblog~The-candy-diet.html

Tuesday, January 3, 2017

Crossing the awareness threshold

The blockchain, game theory, float tanks, turmeric, Justin Trudeau, Joi Ito, dal fry, thermite, the Corbomite Maneuver... these are all notions (people, ideas, technologies, foods) that you may or may not be aware of or have engaged with.

There's a path:

  • Unaware
  • Aware
  • Categorized
  • Have an opinion
  • Experienced
  • Have a new opinion
  • Have shared that opinion and are thus locked in

It's pretty clear that most the world is unaware of you and your work.

Once someone becomes aware of it, they'll probably leave it at that. "Oh." Because we're busy. And afraid of the new, because it often causes us to change our minds, which is frightening and difficult.

But sometimes, the culture or our work gives us no choice but to engage. We begin by putting this new thing into a category, so we know what to do with it, how to store the concept. Often, that's immediately followed by forming an opinion.

It's a huge leap, then, to go from, "Yuck, they make protein bars out of crickets," to, "I am going to try one."

After an experience, it's possible for a new opinion to be formed. But we like to be right, so that first opinion often sticks around.

And finally, seven steps in, it's possible that the word will spread, that awareness will be shared, that we'll tell someone else. And so the awareness barrier is crossed again, and the idea spreads, and opinions are truly locked in.

Some of these stages happen in clumps. Sometimes they take months or years to occur. How much time passed between the day you became aware that hockey was a spectator sport and the first time you went to a game?

We benefit when we're aware of how our idea will work its way through all seven stages, and cognizant that the process is different depending on the category, the culture and the people we're engaging with. Do it on purpose.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/252592890/0/sethsblog~Crossing-the-awareness-threshold.html

The 11 biggest tech acquisitions of 2016

linkedin chocs Unlike IPOs, 2016 was pretty active for tech M&A. The year resulted in $612.9 billion in global tech deals, according to Dealogic, which made it the second best year for acquisitions. It nearly kept up the pace of record-setting 2015, where we saw $691.4 billion in tech transactions across the world. A confluence of factors led to consolidation amongst semiconductors and enterprise tech. Read More

from Microsoft – TechCrunch https://techcrunch.com/gallery/the-11-biggest-tech-acquisitions-of-2016/?ncid=rss

Monday, January 2, 2017

Wondering—past and future

Wondering about your past, about what might have happened, about bad decisions made and roads not taken... this is a recipe for not much more than regret.

But wondering about your future?

When we wonder about the future, we get a chance to begin again, to set new goals and envision bold plans.

No more chances to do yesterday over, sorry. But infinite chances for tomorrow.

If you could do tomorrow over again, would you?

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/252114672/0/sethsblog~Wondering%e2%80%94past-and-future.html

Sunday, January 1, 2017

The choice

Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again tomorrow.

The choice to participate.

To be optimistic.

To intentionally bring out the best in other people.

We make the choice to inquire, to be curious, to challenge the status quo.

To give people the benefit of the doubt.

To find hope instead of fear in the face of uncertainty.

Of course these are attitudes. What else could they be?

And of course, they are a choice. No one does these things to us. We choose them and do the work (and find the benefits) that come with them.

       


from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/251665378/0/sethsblog~The-choice.html