If your job is giving people good news, it doesn’t necessarily mean you’re doing a good job.
And the opposite is also true.
Often, we conflate the situation with the people involved, but that’s a trap. Our job isn’t to make people happy, it’s to create the promised change with care and professionalism.
Going to the dentist hurts less if you have a dentist who cares about you and the process.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/621767396/0/sethsblog~The-message-and-the-messenger/
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