Sunday, September 8, 2019

On becoming an acquired taste

People say that as if there’s something wrong with it.

In fact, once you become an acquired taste, then those that have done the hard work to like what you make are likely to talk about it, likely to come back for more, likely to insist on paying more for something that’s not simply a pedestrian pleasure, available on every corner, merely pandering for a bit more attention.

It takes guts to create a contribution to culture that’s more than simply a checklist item. And then you have an asset, one that people with voices that are fungible never do.

       


from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/606567094/0/sethsblog~On-becoming-an-acquired-taste/

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