We’ve been doing it for a long time.
“The Gods must be crazy.”
The easiest way for a human to deal with a complex system (an AI that plays Scrabble, the traffic, the weather) is to imagine that there’s a little man inside, someone a lot like us, pulling the levers, getting annoyed, becoming frustrated, seeking retribution or offering a prize.
If that works, keep doing it.
But it might be even more helpful to remember that there’s no homunculus, no narrative, no revenge. Merely a complex system, one we can understand a bit better if we test and measure and examine it closely.
from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/592177790/0/sethsblog~Asserting-anthropomorphism/
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