“What should we do with all the left-handed people?”
“There are far too many people in this organization who wear glasses. It’s hurting our ability to compete.”
Here’s a simple trick: Every time you consider identifying a group to exclude, overlook or fear, every time you consider naming your football team after an ethnic or cultural group, or wonder about how a group makes you feel…
Substitute a label or perhaps a slur that’s been used against a group you belong to instead.
It sounds ridiculous when you say that out loud, doesn’t it?
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/563866526/0/sethsblog~The-exaggeration-of-small-differences-without-a-difference/
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