When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark.
Henry Ford did that. One car and one process after another, for decades. Companies wanted to be the Ford of _____. Progress makes more progress easier. Momentum builds. But Ford couldn't make the streak last. The momentum gets easier, but the risks feel bigger too.
Google was like that. Changing the way we used mail and documents and the internet itself. Companies wanted to be the Google of _____. And Apple was like that, twice with personal computers, then with the phone. And, as often happens with public companies, they both got greedy.
Tesla is still like that. They're the new Ford. Using technology in a conceptual, relentless, and profound fashion to remake industries and expectations, again and again. Take a breakthrough, add a posture, apply it again and again. PS Audio is like that in stereos, and perhaps you could be like that... The Mary Shelley of ____.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/494791920/0/sethsblog~Like-Mary-Shelley.html
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