If you watch a well-directed film with the sound turned off, you'll get a lot out of it. On the other hand, it takes practice to read a screenplay and truly understand it.
It's worth remembering that we lived in tribes for millennia, long before we learned how to speak. Emotional connection is our default. We only added words and symbolic logic much later.
There are a few places where all that matters is the words. Where the force of logic is sufficient to change the moment.
The rest of the time, which is almost all the time, the real issues are trust, status, culture, pheromones, peer pressure, urgency and the energy in the room.
It probably pays to know which kind of discussion you're having.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/290752988/0/sethsblog~With-the-sound-off-or-on.html
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