We've always been paying it, of course. Insulation, heating systems, drains--we build all of them because we live in places with unpredictable or inhospitable weather.
But the weather tax is rising, and it is likely to go up faster still.
Buildings will need taller and stronger foundations. Ski areas will go bankrupt. Farmland will have to be replaced. Entire coastal areas will become unlivable. We pay a tax in the form of insurance, and for uncertainty, and for emergencies.
It's a tax we're all going to have to pay, and one we're ill-prepared for.
Action now is a bargain compared to what it's going to cost everyone later.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/268614102/0/sethsblog~Theyre-raising-the-weather-tax.html
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