Times 10

We're woefully unprepared to deal with orders of magnitude.

Ten times as many orders.

One-tenth the number of hospital visits.

Ten times the traffic.

One-tenth the revenue.

Ten times as fast.

Because dramatic shifts rarely happen, we bracket everything on the increment, preparing for just a relatively small change here or there. 

We think we're ready for a 1 inch rise in sea level, but ten inches is so foreign we work hard to not even consider it. 

Except that messages now travel 50 times faster than they used to, sent to us by 100 times as many people as we grew up expecting. Except that we're spending ten times as much time with a device, and one-tenth as much time reading a book. 

Here it comes. The future adds a zero.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/245155180/0/sethsblog~Times.html