If you believed what he believes, you'd do precisely what he's doing.
Think about that for a second. People act based on the way they see the world. Every single time.
Understanding someone else's story is hard, a job that's never complete, but it's worth the effort.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/171032598/0/sethsblog~Empathy-is-difficult.html
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